Book promotion party? From this past Sunday's New York Times Book Review comes the DIY book tour.

The people who showed up for these events had usually never heard of me. They came because it was a party at their friend’s house and the friend promised to make those cupcakes they like or was calling in a favor. Nobody wants to give a bad party, and touring this way ensured there would be at least one person other than myself who would be embarrassed if no one showed up.

Sounds like a good idea. Will mention it to my new publisher in time for this year's promotional push. (In certain circles, we could offer wine and cheese with acceptable alternative beverage.)